Increase Your Credibility To Revive Your Subscriber Opt-In Conversions
April 7, 2010In this day and age especially in the online industry you will see all sort's of things. People shooting video's in exotic places. Pictures of nice cars they have purchased. The gigantic homes on acres and acres of land. I'm going on about this to say that their is a unwritten rule that in order to be looked upon as a expert or someone who is successful you have to portray that type of image. Name dropping people your affiliated with and wear a mask of success and never let it slip, and you'll boost your sales and your income. This type of branding is successful for some.
Bottom line is your content. People read your emails because they want to learn about something that can maybe help them improve their business. I'm sure you know people that when your around them they are constantly trying to dominate the conversation and you can't get a word in edge wise. Trust me this doesn't make me want to know more about this person, in fact I really want to turn the other way whenever I see them coming.
Branding is important, but marketing is all about relationships and a two way dialogue. Show your subscribers what works, and share your success, but also share your failings too. People like to watch people, so show your subscribers that your just like them, and that you too make mistakes, and you'll find yourself with a more responsive list. Be yourself and personalize each email bringing your subscribers into your world. They will love you for it.
Let's now talk about getting to that point. Here are 5 proven techniques to increase your opt-in conversions:
~ The "Offline Myth" Technique
Tell people about your e-zine or list through offline advertising. It could be radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio books, etc. Just because they read offline ads doesn't mean they don't have a computer or access to the Internet.
~ The "Free Compliment" Technique
Tell your potential subscribers that anyone who gives you a testimonial for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can dramatically increase your authority and sales.
~ The "Back You Up" Technique
Tell a similar list or e-zine owner that you'll host their back issues if they host yours. It will increase your subscribers, traffic and sales. It might be a little extra work and take up a lot of web space but can be well worth it.
~ The "I'll Share" Technique
Tell a similar list or e-zine owner that you'll share an opt-in form with them. People can opt-in for both your lists at your web site and their web site. You can also join many list building co-ops and co-registration services.
~ The "Publish And Grow" Technique
Tell a similar list or e-zine owner you will help manage and publish their list in exchange for getting your ad listed in each of their issues. You will be building your list and their list at the same time. It could double your subscription rate.
That's it for now my friends. If you have any stories pertaining to the above subject matter I would love to hear them. Have a great day!
Yours In Knowledge,
Vincent Glover
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Posted by Vincent Glover. Posted In : List Building
